Omnia Associates
Who We Are
Jennifer Zamora, MBA CEO and Co-Founder
Greg Parks President and Co-Founder
Greg Parks President and Co-Founder
Jennifer Zamora brings over 20 years of proven expertise in multilingual community engagement, educational equity, and cross-sector collaboration to her role at Omnia Associates. As a bilingual community engagement expert, she excels at building trust with diverse stakeholders through culturally competent outreach and authentic relation
Jennifer Zamora brings over 20 years of proven expertise in multilingual community engagement, educational equity, and cross-sector collaboration to her role at Omnia Associates. As a bilingual community engagement expert, she excels at building trust with diverse stakeholders through culturally competent outreach and authentic relationship-building. Her approach centers accessibility and community voice in all engagement strategies.
Jennifer delivered multilingual outreach and stakeholder coordination for major Bay Area transportation projects, including SFMTA's transit initiatives, Caltrain Electrification, and business corridor marketing in the Tenderloin community. She orchestrated community events, managed multilingual communications, and developed culturally responsive engagement strategies that ensured equitable access to project information and decision-making processes.
Jennifer brings extensive experience bridging educational institutions, community organizations, and the private sector to create pathways for underserved populations. As Director of Special Education at Five Keys Charter Schools, she developed the first special education high school program for incarcerated adult inmates. She fostered strategic relationships with community-based organizations throughout the Bay Area and Los Angeles, expanding educational opportunities to marginalized communities while ensuring legal compliance and cultural responsiveness
Jennifer serves on the Board of Directors for the Conference of Minority Transportation Officials (COMTO) and participated as a panelist with Women's Transportation Seminar (WTS), advancing equity in transportation planning and workforce development.
Jennifer holds a Master of Business Administration from California State University, Monterey Bay, a Master of Arts in Special Education from San Francisco State University, and a Bachelor of Arts in Child Development from San Jose State University. She combines deep cultural competency, educational expertise, and exceptional stakeholder coordination skills to design engagement strategies that honor community wisdom and drive equitable outcomes.
At Omnia Associates, Jennifer is committed to delivering community engagement strategies that center equity, build sustainable partnerships, and ensure that historically marginalized voices shape the projects and policies that affect their communities.
Greg Parks President and Co-Founder
Greg Parks President and Co-Founder
Greg Parks President and Co-Founder
Greg Parks is a seasoned outreach professional with 20+ years of experience developing multi-year engagement programs. As the public involvement lead for Caltrain’s successfully completed Electrification and Modernization project, Greg worked closely with community and technical stakeholders along the 51-mile project corridor including
Greg Parks is a seasoned outreach professional with 20+ years of experience developing multi-year engagement programs. As the public involvement lead for Caltrain’s successfully completed Electrification and Modernization project, Greg worked closely with community and technical stakeholders along the 51-mile project corridor including the CA High Speed Rail Authority, the Caltrain/Amtrak ridership community, and Caltrain tenants such as the Union Pacific Railroad. His experience includes conducting door-to-door outreach, producing technical flyers, coordinating detour notices, and creating leave-behind materials for agency partners and public audiences. His public speaking experience includes presentations at open houses and regional events, and developing a rail safety messaging and outreach program focused on the new overhead contact system (OCS) for the electrified Caltrain system. Greg’s experience leading outreach efforts in support of large-scale transportation mega projects over the past two decades spans the state of California and includes such projects as VTA’s Bart Silicon Valley project, OCTA’s OC Streetcar Project and SANDAG’s Mid-Coast Trolley extension.
Nicolas Townes, PMP Managing Principal
Matthew Parks Regional Director
Matthew Parks Regional Director
Nicolas Townes, PMP, is a senior engagement strategist with over a decade of experience leading public communication and outreach efforts on many of California’s most complex infrastructure initiatives. Nicolas has a strong background in construction outreach and excels at managing large teams of outreach professionals, having guided mu
Nicolas Townes, PMP, is a senior engagement strategist with over a decade of experience leading public communication and outreach efforts on many of California’s most complex infrastructure initiatives. Nicolas has a strong background in construction outreach and excels at managing large teams of outreach professionals, having guided multifaceted communications programs for major transportation projects across the state. His portfolio includes directing communications for BSV I, as well as contributing to the planning and community engagement for BSV II. He also supported Caltrain’s Peninsula Corridor Electrification Project, helping to inform and prepare communities during the transition to electric trains. Most recently, Nicolas facilitated numerous CHSR public open houses, where he and his team employed innovative engagement tools like augmented and virtual reality alongside traditional multilingual outreach to answer questions and educate the public. Nicolas draws on these experiences to deliver effective outreach strategies. For example, he managed the Orange County Streetcar engagement program, overseeing both construction outreach and a robust marketing & education effort for Orange County’s first modern streetcar. In that role, he led a comprehensive communications strategy for the $580 million OC Streetcar project, implementing multilingual community outreach methods (surveys, pop-up events, door-to-door canvassing) and coordinating safety education campaigns about the new electrified system.
Matthew Parks Regional Director
Matthew Parks Regional Director
Matthew Parks Regional Director
Matthew Parks brings proven leadership in strategic planning, multi-stakeholder coordination, and performance-driven operations to his role as Regional Director at Omnia Associates. With a track record of aligning diverse teams and resources to deliver measurable results, Matthew excels at translating complex initiatives into clear, ac
Matthew Parks brings proven leadership in strategic planning, multi-stakeholder coordination, and performance-driven operations to his role as Regional Director at Omnia Associates. With a track record of aligning diverse teams and resources to deliver measurable results, Matthew excels at translating complex initiatives into clear, actionable outcomes for public agencies, private-sector clients, and community stakeholders.
Most recently, Matthew served as a central point of coordination for Pure Water San Diego Phase 1, a multibillion-dollar infrastructure program, overseeing community outreach, communications strategy, and interdepartmental alignment across the City of San Diego’s utilities, engineering, capital projects, and council offices. He managed outreach campaigns, visual content, digital platforms, and consistently delivered projects on schedule while maintaining public trust and regulatory compliance.
Matthew brings experience servicing several billion-dollar, multi-jurisdictional infrastructure programs, including Pure Water San Diego Phase 1, VTA’s BART Silicon Valley Phase II Extension, the 351-mile LOSSAN Corridor Improvements Project, and the Caltrain Modernization Project. Across these initiatives, Matthew directed contracts, graphic designers, customer relationship management systems, and website development to ensure real-time access to project information for diverse audiences.
Prior to public affairs, Matthew spent over 15 years in operational leadership roles. As a manager in the life insurance industry, he built and scaled teams across nationwide operations, optimizing processes, improving client satisfaction metrics, and driving revenue growth. In banking and real estate development, he oversaw portfolios, controlled expenses, and maximized asset performance.
A cum laude graduate of the University of California, San Diego with a Bachelor of Arts in Communication, Matthew combines strategic insight, financial discipline, and exceptional interpersonal skills to build high-performing teams and deliver sustainable results. Known for his ability to manage multiple priorities in fast-paced environments, he is adept at leveraging data, technology platforms, and clear communication to achieve organizational objectives and cultivate collaboration across regions and disciplines.
At Omnia Associates, Matthew is committed to providing strategic leadership that strengthens member value and drives measurable growth for public and private sector partners.
Discover Omnia Associates
Caltrain Electrification & Modernization Project
Caltrain’s $2B Electrification and Modernization Project upgraded a 51-mile corridor from San Francisco to San José—improving safety, reliability, and sustainability for millions of Bay Area riders. OMNIA Associates staff led community outreach and construction communications from 2016 through project completion, ensuring transparency and engagement across 17 cities and 3 counties
The Great Redwood Trail Agency (GRTA)
Orange County Transportation Authority (OCTA)
The Great Redwood Trail Agency (GRTA)
The Great Redwood Trail Agency (GRTA) is a local agency established to develop and manage the Great Redwood Trail in Humboldt, Mendocino and Trinity counties. The Great Redwood Trail is a 307-mile, world-class, multi-use rail-to-trail project connecting California’s San Francisco and Humboldt Bays. The legacy trail will travel through so
The Great Redwood Trail Agency (GRTA) is a local agency established to develop and manage the Great Redwood Trail in Humboldt, Mendocino and Trinity counties. The Great Redwood Trail is a 307-mile, world-class, multi-use rail-to-trail project connecting California’s San Francisco and Humboldt Bays. The legacy trail will travel through some of the most remote and scenic landscapes in the United States, traversing old growth redwood forests, running alongside oak woodlands and vineyards, and winding through the magnificent Eel River Canyon. Omnia Associates recently began working with GRTA to support community outreach, strategic communications and creative materials development to support this ambitious and historic program.
VTA BART Silicon Valley Extension
Orange County Transportation Authority (OCTA)
The Great Redwood Trail Agency (GRTA)
BSVI was a 10-mile expansion of the BART system from Warm Springs in Fremont through Milpitas to the Berryessa district of north San José. Delivered via a single design-build contract awarded in 2011 to a Skanska–Shimmick–Herzog (SSH) joint venture, this $2.3 billion project added two new stations (Milpitas and Berryessa/North San J
BSVI was a 10-mile expansion of the BART system from Warm Springs in Fremont through Milpitas to the Berryessa district of north San José. Delivered via a single design-build contract awarded in 2011 to a Skanska–Shimmick–Herzog (SSH) joint venture, this $2.3 billion project added two new stations (Milpitas and Berryessa/North San José) and extended BART service into Santa Clara County for the first time. The extension broke ground in April 2012 and opened for passenger service in June 2020, providing a projected 23,000 riders per weekday with a new transit option. Managed by VTA, the project required extensive coordination with BART, businesses, the public, residents, cities, elected officials, and many more to successfully deliver the line in a dense urban corridor.
Orange County Transportation Authority (OCTA)
Orange County Transportation Authority (OCTA)
The San Francisco Department of Public Health
The construction of the Orange County Streetcar (OCSC) connects almost five miles of historically marginalized communities that previously did not have access to reliable and environmentally sustainable transit. It is a vital link in the push to develop Transit Orientated Communities that links with other major transportation agencies in
The construction of the Orange County Streetcar (OCSC) connects almost five miles of historically marginalized communities that previously did not have access to reliable and environmentally sustainable transit. It is a vital link in the push to develop Transit Orientated Communities that links with other major transportation agencies in Orange County. The project also includes a planned rail-to-trail connection to the streetcar project corridor along a former Pacific Electric right of way. The partnership with Santa Ana and Garden Grove has flourished on strategic and frequent communication among all the stakeholders. Omnia and K&A team members led construction outreach efforts for the Orange County Streetcar (OCSC) since 2017, overseeing the development of innovative, culturally-sensitive outreach materials designed to educate children, schools, and the broader community about project scope and essential safety awareness for this new transit system and its electrical infrastructure. The collateral materials our team managed included a children’s safety coloring book with accompanying parent hand out in both English and Spanish, a movie trailer ad to dive business to the area during construction, and flyers for community meetings for both Spanish and English. Our team also spearheaded OCTA’s Eat, Shop, Play program, which has grown to support more than 50 impacted businesses along the future OC Streetcar route. The program promotes increased visibility for businesses during construction by providing free targeted marketing assistance, including social media ads, e-newsletter spotlights and professional photography and videography. The first OC Streetcar train arrived for testing in 2025 and is on-schedule for revenue service in 2026
The San Francisco Department of Public Health
The San Francisco Department of Public Health
The San Francisco Department of Public Health
The San Francisco Department of Public Health promotes health by focusing on disease control and public policy to address issues like infectious diseases, chronic diseases, environmental health and health inequities. Since late 2024, Omnia has advised the Department of Public Health through message development, media trainings and consul
The San Francisco Department of Public Health promotes health by focusing on disease control and public policy to address issues like infectious diseases, chronic diseases, environmental health and health inequities. Since late 2024, Omnia has advised the Department of Public Health through message development, media trainings and consultation on social media campaigns in support of Department initiatives such as Overdose Prevention, Mental Health Services and Health Disparities Programs targeting disparities among marginalized groups. These campaigns are part of the San Francisco Department of Public Health's broader efforts to protect and promote health in the city. They aim to provide resources and support to community partners, enhance public health services, and ensure the safety and well-being of San Francisco's residents.
Omnia has advised the DPH in development of communications strategies in support of multiple initiatives and assisted in the development of engaging content deployed across multiple platforms including ads on Muni buses and shelters, billboards in high-impact neighborhoods, digital ads on social media and streaming platforms and in-app placements in Lyft vehic
The San Francisco Department of Public Health promotes health by focusing on disease control and public policy to address issues like infectious diseases, chronic diseases, environmental health and health inequities. Since late 2024, Omnia has advised the Department of Public Health through message development, media trainings and consultation on social media campaigns in support of Department initiatives such as Overdose Prevention, Mental Health Services and Health Disparities Programs targeting disparities among marginalized groups. These campaigns are part of the San Francisco Department of Public Health's broader efforts to protect and promote health in the city. They aim to provide resources and support to community partners, enhance public health services, and ensure the safety and well-being of San Francisco's residents.
Omnia has advised the DPH in development of communications strategies in support of multiple initiatives and assisted in the development of engaging content deployed across multiple platforms including ads on Muni buses and shelters, billboards in high-impact neighborhoods, digital ads on social media and streaming platforms and in-app placements in Lyft vehicles.
Our strategic press distribution and targeted journalist outreach generated earned media coverage across major television affiliate newsrooms in multiple markets, including KRON4 (San Francisco), KXAN (Austin), WJHL (Tri-Cities TN/VA), WOODTV (Grand Rapids), and CBS42 (Birmingham). We developed and executed press strategy for the inaugural National Menopause Marathon announcement, launching simultaneously across three metropolitan regions on World Menopause Day. We also coordinated media relations for "Menopause At Work: Legal Risks, Compliance Strategies and Policy Solutions," a legal panel webinar featuring Rhode Island Senator Lori Urso alongside employment law experts.
The team built a targeted media database and executed personalized pitches to reporters at major outlets including the Washington Post, NBC, Providence Journal, and specialized trade publications. We coordinated communications with potential partners across government and private sectors, including the Rhode Island Commission on Women, professional organizations, regional hospital systems, and corporate HR leadership at Fortune 500 companies. Our work included developing recommendations for a comprehensive media resource center to streamline journalist access to organizational materials and expert sources.
Menopause Education Center (MEC)
The San Francisco Department of Public Health
Menopause Education Center (MEC)
The Menopause Education Center addresses critical healthcare gaps through comprehensive education spanning intimate relationships to workplace environments. Omnia Associates served as Strategic Communications Consultants, auditing existing media outreach and conducting research to identify target outlets with high interest in workplace w
The Menopause Education Center addresses critical healthcare gaps through comprehensive education spanning intimate relationships to workplace environments. Omnia Associates served as Strategic Communications Consultants, auditing existing media outreach and conducting research to identify target outlets with high interest in workplace wellness, legislative developments, and public health education. Our work required navigating sensitive health topics with scientific accuracy while maintaining accessibility for policymakers, HR professionals, healthcare providers, and general media.
Our strategic press distribution and targeted journalist outreach generated earned media coverage across major television affiliate newsrooms in multiple markets, including KRON4 (San Francisco), KXAN (Austin), WJHL (Tri-Cities TN/VA), WOODTV (Grand Rapids), and CBS42 (Birmingham). We developed and executed press strategy for the inaugural National Menopause Marathon announcement, launching simultaneously across three metropolitan regions on World Menopause Day. We also coordinated media relations for "Menopause At Work: Legal Risks, Compliance Strategies and Policy Solutions," a legal panel webinar featuring Rhode Island Senator Lori Urso alongside employment law experts.
The team built a targeted media database and executed personalized pitches to reporters at major outlets including the Washington Post, NBC, Providence Journal, and specialized trade publications. We coordinated communications with potential partners across government and private sectors, including the Rhode Island Commission on Women, professional organizations, regional hospital systems, and corporate HR leadership at Fortune 500 companies. Our work included developing recommendations for a comprehensive media resource center to streamline journalist access to organizational materials and expert sources.
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